If you are looking to market your business online, then your return on investment (ROI) is very vital to your success. The question arises on how to rank your CPA websites among the best CPA firm websites.
Take the help of digital advertising.
After driving the hard-earned promotion budget into Google or Facebook ads, you must sincerely optimize your campaigns – testing, tweaking, and hoping that all of your clicks eventually convert into sales.
Once you feature in good gross profit margin, shipping costs, and other expenses, it’s difficult to uphold a durable enough return on investment to scale your promotion efforts. This is where CPA marketing takes its role.
CPA marketing just might be the most accessible and ROI-positive method to rank your website in the best CPA firm websites that are known.
Unlike other marketing strategies where you pay to promote your brand with no guarantee of sales, CPA marketing allows you to only pay after the sale occurs at a rate you determine.
For example, if you’re selling a $100 pair of sneakers and you have to pay your CPA partners a 10% commission after-sale, you only have to pay $10 in marketing and enjoy a return on ad spend (ROAS).
That’s called a substantial return.
What is CPA Marketing?
CPA marketing is also known as cost per action marketing. It is a style of the affiliate marketing model that offers a commission to the affiliate when a specific action is finished.
The principal action can be anything from buying to getting a quote or filling out a form.
How Does CPA Marketing Work?
The CPA model is a very simple concept. Once you break down into how it works and who’s involved, it becomes extremely easy for you.
- Affiliate or Publisher: Any Influencer (blogger, brand, or business) that promotes a product or business to bring traffic to the eCommerce site and make a conversion.
- Business or Advertiser: The brand that wants a partnership with an affiliate to bring quality traffic to the business’ CPA website with a motive to increase sales, generate leads, or boost conversions.
- CPA Network: The platform that fetches together the associate who wants to make money by sponsoring products and the businesses that want their products promoted.
CPA Network Terminology
CPA network terminology isn’t complex, but there are a few important terms you should know as you launch.
- Affiliate Manager: Is a person who supervises an affiliate program for a merchant. They are responsible for employing and engaging with affiliates and generating revenue for the merchant.
- Category: The role for which the CPA offer applies (sports, fashion, health, etc).
- Chargeback: When a sale occurs for action, an affiliate has already paid for. Since the sale is not finalized or an item is returned, the previously given commission is returned to the advertiser’s account.
- Commission: The payment an affiliate receives is either a flat rate or in percentage after a successful conversion is made.
- Contextual link: A text link is placed within an affiliate CPA website that links to the advertiser’s main website.
- Conversion rate: The percentage at which a particular action is achieved.
- Cookies: In affiliate marketing, cookies are used to allocate a unique ID to a user who has clicked the affiliate link to an advertiser’s site for a specific period.
- Cost per action (CPA): An online advertising strategy that permits an advertiser to pay for a stated action from a target customer.
- Earnings per click (EPC): The average amount an affiliate makes every time a user clicks an affiliate link.
- Offer page: The webpage where the conversion happens after a visitor takes the required action.
- Return on investment (ROI): The amount of money made from a campaign. It is the revenue divided by the ad amount spent, multiplied by 100.
What are the Benefits of CPA Marketing?
CPA marketing is very profitable when you target the right audience and connect with quality influencers.
The cost per action formula offers several benefits, including:
1. Easy to set up.
CPA marketing is very easy to launch: you only need a website and a CPA network.
It takes very slight capital upfront to use this marketing technique.
By using your website and selecting a CPA offer, you can begin getting traffic from affiliate sites immediately and started ranking among the best CPA firm websites.
2. Pay After the Sale.
You’re not paying for the traffic that doesn’t convert into customers.
If an affiliate’s referrals offer low-rate conversions, diversify your affiliates and shift your focus to a more fruitful influencer.
3. Low Risk.
Because no payment is completed to the publisher unless a referred visitor converts to a customer, the risk is very low for eCommerce businesses.
4. High ROI.
Affiliate marketing makes 16 percent of online marketing.
This means these types of marketing campaigns bring a better quality of organic traffic and offer a better word than most traffic sources.
Affiliate marketing produces:
- 58% greater average customer revenue.
- 31% greater per customer order average.
- 21% greater average order value (AOV).
The more sales you make, the more your commissions can be.