Last Updated August 7, 2023
What can accounting firms do for effective communication with their clients? Building relationships is not easy. The most chronic complaints of clients are that they have to leave the CPA due to a lack of communication. There is a tool that can help CPAs and clients have proper interaction. The sad truth is not every tool is as effective for accounting firms. The current business environment is taking the most hit due to unprecedented conditions. To stabilize accounting firms one needs to have a competitive edge.
Reaching out to prospects is more crucial than ever. Accounting firms need to understand that marketing is yet another important tool that will help them locate new customers. Turns out email marketing is one of the major tools that can be helpful.
But the sad truth is that email marketing is underutilized. If used the right way it can give the competitive edge that an accounting firm needs.
Table of Contents
What Is Email Marketing?
What does it mean to send an email?
For a well-adopted business, email is an effective way to approach a prospective client company to avail their said services.
CPA email is almost the same as any other professional email. But what is meant by email marketing?
“It is an effective digital marketing strategy to send emails to prospects with the chance of converting into customers. The one-time buyers can be converted into long-term clients for good if you pitch them the right way.”
For an accounting firm, the key to building a strong relationship is based on the client’s loyalty to the effective work task. Communication must be consistent and effective. This is why CPA email marketing matters the most. The high point to create a sales pitch is to represent who you are, what the company represents, and what benefits you as an accounting firm/CPA can give to the clients.
Why CPAs and Accounting Businesses Should Use Email Marketing
In a cutthroat industry, accountants frequently look for digital marketing options that may give their company a personalized touch. You have a special chance to interact with present and potential customers by setting up automated email campaigns and sending recurring email newsletters.
Financial professionals can interact with new clients, re-engage existing clients, and convey news or other pertinent events by using email marketing as a communication tool.
Role Of CPA Email Marketing
A well-drafted email when it reaches the audience must carry the necessary details. It’s not like a regular email. It’s not informal either. The message is precise and conveyed in a professional way. When accounting firms use accounting software like My CPA Dashboard, the use of emails is expected at the end of the day, or during the completion of the task.
Email marketing for CPA becomes necessary to the point when you are focusing on the following factors;
Increasing The Reach
CPA email marketing will give you the benefit of doubt to increase your customer reach in less time. Social media is not an effective strategy for accounting firms as one would like it to be. It may fall short of the goals you have in mind.
Perhaps this is the foremost reason behind the CPA email use. Also, the accounting software gives the benefits of encrypted emails on a daily basis. One can always highlight this specific feature to prospective clients.
Ease Of Email Access
Despite the myths weaving about emails, the fact is emails are not dead. In the business world, they are effective tools for communication. Due to the pandemic, emails once again have been in use more so than ever.
Emails are easy to access even on a cellphone, which is why email marketing for CPA makes sense too. Unlike other marketing channels, a large audience uses emails on a regular basis.
Customer Information
If you want to update a customer about recent developments in your work or share details about the progress of your business, email is a simple way to do it.
Sharing information via email is conclusive. Preparing an email list and delivering the messages in just a few clicks sounds easy enough. If as an accounting firm you have reached a certain milestone you can share that message in the form of an email. This will attract prospects. You can also choose to run digital ads.
Creating Brand Awareness
Accounting firms are brands too. The name and service you offer to provide the matter. So, how does an email build brand awareness? Creating awareness means attracting the audience. People will learn about your business when you make it visible.
CPA emails are one way to assure that as an accounting firm you get to share;
- Industry updates
- Expert advice
- Market news
- New policies
- Blog updates etc.
These categories may not directly be related to your business but they should be relevant to the accounting world. CPAs, accountants, and client companies can learn about your services. Emails help to create a pertaining history.
Gain the confidence of potential customers
The “know, like, and trust” aspect in the sales process is something we have all heard of. Knowing who you are is the first step in introducing your brand, which is why developing brand awareness is helpful.
The next step is to generate incredibly valuable email content that your subscribers will adore and that will help you gain their trust. Share your own insights to make your material stand out from that of your rivals.
Create fresh leads automatically
You may weed out anyone who might not be a suitable fit for your financial services while enticing those who are by carefully choosing the leads you produce through email marketing. You can automate your email campaigns so that you may plan a CPA email once and be sure it will be delivered on time.
It is vital to frequently check your analytics to make sure that each CPA email is operating well. Simply update the email message in your Workflow and republish your email campaign if you find areas for improvement.
Example Of Target Marketing
Even accounting firms must make their clients feel special. Emails are an effective way to send a personalized message. This is targeted marketing.
Every email needs to be unique. It should be composed in a way that is relevant to your client, so that when they read it, they get the feeling of prioritization.
So how to begin the target marketing?
Start by segmenting your email list. Categories and segments help to divide your client into a particular list. Compose the emails related to each category. Your client can range from pharmaceuticals to sports manufacturing firms to retails stores. Customizing the emails allows addressing each recipient by name and company, their job title, and so on. It creates a lot of difference in customer’s minds.
The Fundamentals of a CPA Email
Knowing exactly what makes a strong CPA email is crucial as you start to develop your CPA email marketing campaign. Since CPA emails typically have an open rate of around 16%, including these crucial components will help your email marketing campaign perform better.
Quality Content
Although it might seem obvious, you need well-written, high-quality content to keep potential customers on your email list.
You can do this to strengthen your connection to your audience:
- Address typical accounting issues
- Review significant financial data
- Give tax-saving advice
- Embrace them in pertinent gatherings.
- Compile news for the accounting sector.
- Share a tool list or a link to an article
When writing your CPA email, whenever feasible, consider how you may improve the lives of your audience.
Distinctive visual branding
Your company’s visual branding will frequently help people identify it. Along with a choice of colors and fonts, this might also feature your logo. We advise building reusable email templates to save time and money while promoting your business.
With an email marketing tool like MyCPADashboard, you can either start from scratch or select from a variety of expertly created email templates that distinguish your brand.
A compelling Call to Action
Subscribers may decide to schedule a consultation call or find out more about a service they are interested in as they read through your CPA email. A call-to-action that motivates your viewers to act is a wonderful idea to include.
Along with conveniently accessible links to your website and social media accounts, you might also wish to include your email address or phone number.
Characteristics Of A Genuine CPA Email
Now that you have an idea about the role of CPA email marketing, now you need to become aware of the core qualities of a professional email.
Every email marketing for CPA possesses certain characteristics that make it an effective strategy for the business.
Aspire The Right Action
An email is incomplete without the right CTA (call-to-action). Why would someone sign up with your accounting service? Adding the CTA is the last resort to use that makes the prospects click on the quote/sign-up/visit your website etc button.
It is easy to embed a CTA button(s) in your email. It can be used to;
- Ask people to sign up
- Direct them to the cost calculator page
- Ask to buy a subscription plan
- Ask to get an instant quote now and so on.
These are just a few examples you need to consider when writing the CTAs.
Email Shows Credibility
To build a strong relationship with your client, you must be able to personalize the email. This is the core benefit of the CPA email marketing that other channels of marketing lack.
It not only engages the audience but also creates credibility that email is written by an individual and is not an automated generated piece of writing.
Scalability Factor
Do you want to increase your list of subscribers? In terms of CPA emails, it is easy to do so. Scalability is related to your growth. Therefore the beauty of emails quadruples when the email lists start to grow.
This means you are moving in the right direction. The 10 people in your email list do the word of mouth on your behalf when they discuss their business ventures done with the accounting firms within their business circle.
Business And Accounting Problems
The email must not only be about selling your services to the client. But it also must send a clear message to clients about solving their accounting problems.
If you are sending the newsletter in the email, the content must revolve around the business, not accounting. Accounting is part of the client’s business. Give your client a bigger picture to see things clearly.
If you focus on business topics more with soft mention of financial aspects gives you a 30% more chance of “open rate”.
Tips on Developing CPA Email Marketing Campaigns
Follow these email marketing practices as you get ready to draft a CPA email for your accounting company. Your client will be the center of attention if your email marketing strategy is thoughtfully designed from the start.
Select a Reputable Email Service Provider
The correct email platform is essential for effective email marketing. At My CPA Dashboard, we make sure to remove all your stresses and increase customer satisfaction with the best possible service.
To determine which email service provider is best for your accounting firm, you can compare email service providers, schedule a 15 minute demo, or sign up for a 30-day free trial of My CPA Dashboard.
Consistently send emails
Although we advise delivering weekly email newsletters when practical, it is more important that you send them regularly. Put your efforts into developing excellent emails that can be delivered frequently with this schedule in mind if you can only send emails once every two weeks or once a month.
Establish Criteria
You should communicate your expectations to new subscribers to your email list right away. This includes when clients may expect to hear from your accounting firm, the subjects you usually discuss, and your contact information. This phase will be made easier with a regular email marketing plan.
Reward Devoted Customers
Prioritizing your present clients can help you as a financial practitioner establish confidence with them over time. If your devoted customers are promoting your business through word-of-mouth, it can make sense to provide them the chance to join up for referral programmes. For being a devoted customer, you might also offer them exclusive deals.
Employ Email Marketing Techniques
When there are tried-and-true methods available, why reinvent the wheel? Your accounting company can benefit from these effective email marketing techniques, whether you are new to CPA email marketing or just need a refresher.
- Create clickable subject lines to boost open rates.
- To expand your email list, provide a lead-generating freebie.
- To ensure maximum engagement, personalize material based on subscriber choices.
- Produce content based on commonplace events that personalize your accounting organization.
- Establish your brand’s tone of voice to produce unified messaging
- Incorporate high-quality video material to inform or amuse your audience.
In order to resume dealing with your clients directly, you could also wish to build marketing funnels and automate your communications. To ensure that your CPA email marketing is as successful as possible, start with a plan.
Send Emails That are Consistent With Your Brand
Your emails must reflect your brand when using CPA email marketing. This will assist you in maintaining the reputation of your company brand and ensuring that your accounting firm is well-known within the sector.
You have countless options to write and create on-brand emails using My CPA Dashboard’s user-friendly email builder. You can make changes to our email templates or start from and design your own CPA email. Before you start designing, be sure to choose your brand’s colors, submit your logo, and select your own typeface!
Drive Your Accounting Firm At My CPA Dashboard’s Door
Gaining a competitive edge even with email marketing for CPAs is not an easy task. You need to be clear on your goals and the market you want to target. Whether you are a CPA, an accountant, or a bookkeeper hunting for accounting software that includes email generation My CPA Dashboard is here to help you in the matter.
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